The following is a variation of a previous post.
Remember Marshall McLuhan’s The Medium Is the Massage? Many who became educators in the 1960s might.
My classmates and I had no choice; the reading was assigned and grade impacting quizzes would be given. How many of us would have glanced at the title and picked it off the shelf had it not been part of our professor’s mandatory reading list?
If asked a contextual question about the McLuhan’s concept today, I’d probably give vaguely remembered response. However, I think about it when someone of my generation comments on dress, medium or other presentation issues. Things like, he should be in a suit – how can he preach dressed so casually or she has a piecing – how can she be trusted to give advise on our investments.
I knew a hiring manager who would only give a prospective engineer a minute if the job seeker showed up in casual dress. A job seeker I know never got an interview from a paper resume. When the seeker started using the internet to submit personal and training data, the seeker’s qualifications were noticed. Same data – different medium – different message (qualifications) perceived.
Unfortunately, some never get past the title or artwork on the cover of an author’s work. And sometimes similar titles get confused, for example: Girl from the Train and Girl on the Train. One of the title characters is not a girl by common definition. However, the ‘on’ book got better marketing than the ‘from.’ In fact, when I was telling about my reading ‘from the train’ I got the comment from several, “You mean on the train, don’t you?”
I’m certain the marketing program for The Medium Is the Massage and others was far more important than the title to its sales and influence of its content.
So does a re-post mean I have nothing new?
Nah! I’m just giving my thinker a rest.
It is a fact that I have opinions – or is it?
As my octogenarianism continues, my mind wanders as I wonder.
Or could it be that my mind wonders as I wander?